Privacy Policy
Last Updated: 2026
Diversifying Justice ("we," "us," "our," or "Company") operates the website diversifyingjustice.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit forms, we may collect your name, email address, and phone number.
- IP Address: We automatically collect your Internet Protocol (IP) address to identify your location and device.
- Cookies: We use cookies and similar tracking technologies to collect usage data and enhance your browsing experience.
- Usage Data: We collect information about how you interact with our Site, including pages visited, time spent, and referral sources.
- Device Information: We may collect information about your device, browser type, and operating system.
How We Use Information
We use collected information for the following purposes:
- To conduct analytics and understand user behaviour on our Site
- To track affiliate conversions and commissions for partner casinos and gambling operators
- To improve Site functionality, content, and user experience
- To send promotional emails and marketing communications (with your consent)
- To comply with legal obligations and protect against fraud
- To personalise your experience and deliver relevant content
Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Used to understand how visitors use our Site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Used to track referrals and commissions from partner casinos.
- Marketing Cookies: Used to deliver personalised advertisements and track campaign performance.
You can control cookies through your browser settings and opt out of non-essential cookies at any time. Please note that disabling cookies may affect Site functionality. For more information, visit www.allaboutcookies.org.
Third-Party Links
Our Site contains links to external websites, including casino operators and affiliate partners. We are not responsible for the privacy practices, content, or policies of these third-party websites. We strongly encourage you to review the privacy policies of any external sites before providing personal information.
These third parties may collect data about you directly through their own cookies and tracking technologies. Your interactions with partner casinos are governed by their respective privacy policies, not this policy.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:
- Right to access your personal data
- Right to rectify inaccurate data
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Rights related to automated decision-making and profiling
If you are a US resident, you may have rights under the California Consumer Privacy Act (CCPA), including the right to know, delete, and opt-out of the sale of your data.
To exercise any of these rights, please contact us using the details provided below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
- Personal data from contact forms: retained for 3 years or as required for legal compliance
- Analytics data: retained for up to 14 months
- Affiliate tracking data: retained for up to 2 years for commission purposes
- Cookies: retained according to their individual expiration dates
You may request deletion of your data at any time, subject to legal obligations.
Contact Us
If you have questions, concerns, or wishes to exercise your rights regarding this Privacy Policy or our data practices, please contact us:
Email: privacy@diversifyingjustice.com
Website: diversifyingjustice.com
If you are dissatisfied with our response to a data privacy complaint, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Disclaimer: Gambling can be addictive. Please gamble responsibly. If you or someone you know is struggling with gambling, seek help from Gamble Aware or the National Problem Gambling Clinic.